Real estate video script: a template for every room
A real estate video script you can read off a teleprompter: a hook, room-by-room lines, word counts for 30 and 60 second videos, and a call to action.
Published 5 min read
Most listing videos lose viewers in the first three seconds, and the cause is nearly always the script. “Hi, I’m Sarah with Hudson Realty, and today I want to show you a beautiful home” burns the most valuable seconds of the video on words nobody searched for. A good real estate video script fixes that, and it doesn’t take long to write.
Below is the structure we see work in listing videos made with Haus, a word budget for each video length, and lines you can copy for every room. The example is a four-bedroom home at 1824 Palm Crest Drive, the same demo listing you’ll find inside the app.
The word budget comes first
People read aloud at about 140 words per minute on camera. That rate turns a video length into a hard limit on your script:
| Video length | Where it plays | Words to write |
|---|---|---|
| 15 seconds | Stories, teaser | 30 to 35 |
| 30 seconds | Reels, TikTok, Shorts | 60 to 70 |
| 60 seconds | Feed, YouTube, email | 130 to 140 |
| 90 seconds | YouTube, listing page | 200 to 210 |
Write to the budget and cut, don’t speed up. When agents run over, they talk faster, and a rushed voice sounds nervous. If a room doesn’t earn its line, film it silently and let the captions and music carry it.
The five parts of a listing video script
Every script we’d reuse has the same five parts, in this order.
1. The hook (first 3 seconds)
Say the single most specific thing about the home. Not “beautiful” or “stunning”, which every listing claims, but a fact a buyer would repeat to their partner.
- “A pool, a guest suite and a two-car garage, under $900K in Miami.”
- “This kitchen was redone in March, and the sellers never cooked in it.”
- “Four bedrooms, and every one of them gets morning sun.”
2. The address and the essentials (5 seconds)
Now introduce yourself, and give the numbers buyers filter by: “I’m Sarah with Hudson Realty at 1824 Palm Crest Drive. Four beds, three baths, 2,450 square feet.” Your listing template already shows these as text on screen, so say them once and move on.
3. The walk-through (most of the video)
One or two sentences per room, never more. Each line should point at something the camera can see right now. If you mention the island while the camera is on the dining table, viewers notice.
4. The feeling (one line)
Close the tour on the best spot in the house, with one line about living there: “This is where you’ll have coffee every morning.” One line. Two starts to sound like an ad.
5. The call to action (5 seconds)
Tell people exactly what to do: “Open house Saturday from 11 to 2. The link to book a private showing is in my bio.” A vague “reach out for more information” gets ignored.
Script lines for every room
Swap in the details of your listing. Each line is sized for a 30 to 60 second video.
Front of the house: “Palm Crest sits on a quiet cul-de-sac, and the lot backs onto the preserve, so nobody builds behind you.”
Entry: “Ten-foot ceilings from the moment you walk in, and light from both sides of the house.”
Living room: “The living room opens straight onto the patio. With the sliding doors open, this is one big room.”
Kitchen: “Quartz counters, a six-burner gas range and an island that seats four. The pantry is a walk-in.”
Primary suite: “The primary suite is on its own side of the house, with a walk-in closet you could fit a desk in.”
Bathrooms: “Double vanity, a walk-in shower and a separate tub. Both secondary baths were updated in 2024.”
Outdoor space: “Screened pool, a covered patio and a lawn big enough for a swing set.”
Garage and storage: “Two-car garage with built-in storage, and the laundry room is right off it.”
A complete 60-second script
Here is the full script for Palm Crest at 138 words, ready to paste into the Haus teleprompter:
A pool, a guest suite and a two-car garage, under $900K in Miami. I’m Sarah with Hudson Realty at 1824 Palm Crest Drive. Four beds, three baths, 2,450 square feet. Ten-foot ceilings from the moment you walk in. The living room opens straight onto the patio, so with the doors open this is one big room. Quartz counters, a six-burner range and an island that seats four. The primary suite is on its own side of the house, with a walk-in closet you could fit a desk in. The guest suite has its own bath, which is perfect for visiting family. Screened pool, covered patio and a lawn big enough for a swing set. This is where you’ll have coffee every morning. Open house Saturday, 11 to 2. The link to book a showing is in my bio.
Reading it without sounding like you’re reading
A script only works if you can deliver it naturally. Three things help:
- Put the words next to the lens. Your eyes follow the text. When the text is in the middle of the screen, you look slightly down on camera. In Haus the teleprompter sits at the top of the camera view, right under the lens.
- Set the scroll speed before you film. Do a dry run of the whole script and adjust the speed until you finish a beat before the text does. Too fast is worse than too slow.
- Film room by room. Don’t try to deliver 138 words in one take while walking through the house. Split the script into one line per room and record each room on its own. Haus stitches the clips together and speeds up the walking between them, so short takes cost you nothing.
Mistakes that make buyers scroll
- Starting with your name. Viewers don’t know you yet. Earn the next five seconds first.
- Saying what the video already shows. “This is the kitchen” is wasted breath when the kitchen is on screen. Say what they can’t see: the year it was renovated, the brand of the appliances, the HOA fee.
- Writing for the eye. Long sentences with three commas read fine and sound breathless. If you can’t say a sentence in one breath, split it.
- No next step. Every script ends with a date, a time or a link. A video without one is only brand awareness.
Write the hook first, then the call to action, then fill the middle within your word budget. Most agents who follow this order finish a script in about ten minutes, and it’s the difference between a video that gets watched and one that gets scrolled past.
Frequently asked questions
How long should a real estate video script be?
People speak about 140 words per minute on camera. A 30-second Reel needs roughly 60 to 70 words, a 60-second video about 130. Anything longer than 90 seconds should be split into two videos.
Should I memorize my listing video script?
No. Read it from a teleprompter placed next to the lens so your eyes stay on the camera. Memorizing costs time and makes most agents sound stiff.
What should I say first in a listing video?
Lead with the one thing that makes this home different, in under three seconds. Say the view, the yard or the price drop before you say your name.